PROVENZA
Concept:
CBS Radio (all 5 stations) customized partnership with WJZ-TV incorporating elements of video webisodes, banners, streaming, preroll and podcasting
http://wjz.com/advtheprovenzagroup
Sponsorship Elements:
• Homepage web banner
• Customized splash page
• Video Webisodes
• Podcasting
• Streaming
• Campaign: 2 months
MILLER BREWING COMPANY
Concept:
Client sponsored :15 preroll and streaming on Sports Radio 105.7 The FAN Media Player
Preroll - Imagine turning on your radio or TV and the very first ad you hear or see if from your business! That’s the beauty of our pre-roll asset. Pre-roll is the ability to run a :15 audio/visual ad on the media player before the live radio music stream begins. It’s important to note that this :15 video cannot be forwarded or skipped, so the captive, attentive user must sit through and watch your ad.
Streaming - Streaming is the technology of using your desktop computer - at work or home - to listen to your favorite radio station in real time. Streaming is the perfect blend of online convenience and radio’s ability to create passion through listener loyalty. Streaming is radio’s natural progression of giving listeners what they want and love through the station’s already popular web site. Our radio station’s audience is captive and ready to hear your advertising/marketing message.
Sponsorship Elements:
• Streaming, Preroll
• Campaign: 11 months
FIRST FIDELITY MORTGAGE
Concept:
Client sponsored :15 preroll and streaming on Sports Radio 105.7 The FAN Media Player
Preroll - Imagine turning on your radio or TV and the very first ad you hear or see if from your business! That’s the beauty of our pre-roll asset. Pre-roll is the ability to run a :15 audio/visual ad on the media player before the live radio music stream begins. It’s important to note that this :15 video cannot be forwarded or skipped, so the captive, attentive user must sit through and watch your ad.
Streaming - Streaming is the technology of using your desktop computer - at work or home - to listen to your favorite radio station in real time. Streaming is the perfect blend of online convenience and radio’s ability to create passion through listener loyalty. Streaming is radio’s natural progression of giving listeners what they want and love through the station’s already popular web site. Our radio station’s audience is captive and ready to hear your advertising/marketing message.
Sponsorship Elements:
• Streaming
• Preroll on The FAN Media Player
• Campaign: Annual
WHAT’S BUGGIN’ YOU? sponsored by Home Paramount Pest Control
Concept:
Interactive online forum where site visitors can post messages on any array of topics
http://www.1057thefan.com/
Sponsorship Elements:
• Streaming
• Web banner
• Campaign: 6 months